1. Canada
  2. Safety
  3. Road safety
  4. Applications
  5. Pavement markings
  6. Wet reflective pavement markings
Road safety
The view from the driver's seat of a car - a highway at night during a torrential downpour.

Wet Reflective Pavement Markings

Contact a representative

In nighttime wet and rainy conditions, traditional pavement markings may disappear, leading to reduced driver visibility. Help drivers get home safely in both day and night, wet and dry conditions with wet reflective pavement markings.

What drivers see:

  • A bend in a rural road during the day.
    Daytime, dry

    Daytime (dry)

    The non-wet retroreflective white symbols and lines and the wet retroreflective lines are visible.

  • A bend in a rural road at night.
    Nighttime, dry

    Nighttime (dry)

    Both non-wet retroreflective and wet retroreflective materials are visible.

  • A bend in a wet rural road at night.
    Nighttime, wet

    Nighttime (wet)

    The non-wet retroreflective lines and symbols appear to vanish, but the wet retroreflective markings remain visible.

Learn more about the technology

  • An informational article on the reduction in wet-night fatal injury collisions.

  • Up to 60% reduction in wet-night fatal and injury collisions.1

    Read Article

  • Blurry cars driving on a highway at night.

  • Sutton Road Markings: addressing low visibility on BC’s highways.

    Read article

  • A video still showing an illustration of a yellow car on a city road.

  • See the science of wet reflective optics.

  • A video still of a wet highway at night.

  • Compare standard paint and glass beads to wet reflective in the rain.

  • 73% of weather-related crashes happen on wet pavement.2

    Learn more about what you can do to help.

    Contact a representative

  • 49% of fatal crashes happen at night.3

    Learn what can be done to help bring drivers home safely.

    Contact a representative

Wet reflective product families

See how wet reflective pavement markings are helping Canadians.

  • A video still of a wet highway at night with traffic cones.

    3M™ Connected Roads All Weather Elements on Canadian roads.

  • A video still of a wet intersection at night.

    3M™ Stamark™ High Performance All Weather Tape in London, Ontario.

  • A video still of a road at night with light reflecting off the wet highway.

    3M™ Stamark™ High Performance All Weather Tape for Midblock cross walks.

Learn more about how 3M™ Wet Reflective Pavement Markings can help keep drivers safe

Contact a representative

All fields are required unless indicated as optional.

  • Enter your 10-digit phone number. Numbers only (5555555555).
  • Edit

  • Please confirm your information is correct.

3M will use the information to respond to your request and in accordance with our Privacy Policy.



3M takes your privacy seriously. 3M and its authorized third parties will use the information you provided in accordance with our Privacy Policy to send you communications, which may include promotions, product information and service offers.


Loading wheel

A green circle with a checkmark inside.
Thank you!

Your request has been submitted successfully. A representative will contact you shortly.

A red circle with an x inside.
Sorry!

We can’t seem to complete your request. Please try again.

References

  • Adam Pike, Timothy Barrette (2020). Pavement Markings - Wet Retroreflectivity Standards. MN 2020-09, Minnesota Department of Transportation, Minnesota. Texas A&M Transportation Institute.
  • DOT/FHWA. Ten-year averages from 2005 to 2014 analyzed by Booz Allen Hamilton, based on NHTSA data. 2005-2014
  • Forbes. Most Dangerous Times To Drive. Jan. 2009
Legal Information
|
Privacy Policy
|
Cookie Preferences
© 3M 2025. All Rights Reserved.
Follow Us
The brands listed above are trademarks of 3M. Used under license in Canada.